When selling handmade crafts online, most people instantly think of etsy or artfire. Both are absolutely great places to set up an online handmade craft shop. But simply creating a shop won’t get your handmade crafts noticed by shoppers or the sales you want. You must use effective marketing techniques that will drive targeted traffic to your shop. Sounds easy right! Well online marketing isn’t as easy as it may sounds. There are a variety of techniques, search engine optimization, link building, pay-per-click campaigns, social networking, email campaigns and the list goes on and on.
I actually takes a combination of all of the online marketing techniques above to get your online handmade craft shop noticed. These techniques also require a lot of time and some require a good deal of money. I know this because I manage the online marketing campaign for Handmade Craft, an online virtual craft show that markets handmade artists and their online shops.
Handmade Craft Show has one main focus and that is to market handmade crafts. Our unique setup is different from other virtual craft shows and handmade artists and buyers have taken noticed. New handmade artists are always adding their online shops because they understand that this is the easiest and most affordable way to market their online shops. If you are needing visitors to your online shop then I encourage you to join our virtual craft show and let us do the marketing for you. This way you can stay focus on your day job or adding more handmade craft items to your shop.